Neste Oil Express petrol station, Oulu Finland

Intelligent LED Lighting Guarantees a High Level Customer Experience

Customer Benefits in Replacing Metal Halide Luminaires with Valopaa Intelligent LED Lighting

  • Energy efficiency improved by 80%
  • Better colour rendering, purer company colours
  • Long and reliable lifespan

A pleasant customer experience at a petrol station consists of many factors. One essential part is the lighting at the fuel meters. Neste Oil´s objective is to illuminate the fuel meters in a high quality manner and very – even distinctively – brightly. The purpose is to make the customer experience pleasant and safe, and to strengthen the brand of the corporation.

Neste Oil Corporation is a leading independent northern European oil refining and marketing company with a focus on high-quality fuels and other petrol station products. The Neste Oil network spans around the Baltic Rim, and consists of almost 1200 service and automated stations, with over 850 of them operating in Finland.

Neste Oil sells only high quality products. The corporation strives to keep the customer experience safe and retaining quality. Befitting and pleasant lighting is a central ingredient in this. The lighting must remain good throughout the entire customer visit.

Neste Oil has been interested in implementing LED technology into the illuminating their petrol stations for several years. The Neste Oil Express station in central Oulu, Finland has had an ongoing pilot study since 2010, to gain experience in LED lighting. The station had 12 metal halide 250 W luminaires, half of which were replaced with Valopaa LED luminaires. The rest of the old lamps were soon replaced with Valopaa LED luminaires with intelligent features.

The amount of light increases to full power when a customer enters the meter field, and decreases again after the customer has left the area. The amount of light is also adjusted depending if the asphalt is wet, dry or snowy. Other features may be added to the intelligent system, e.g. timing and twilight switches. Furthermore, remote control over the Internet is also available.

The pilot study indicates that the development of LED technology has been rapid, and that the progress seems to have gone in the right direction. The lifespan of Valopaa products is long, achieving substantial energy savings. Adjustability and pre-programming are key features. Thus Neste Oil is able to provide their customers with a high-level customer experience as they visit the Neste Oil petrol stations.

The energy use of the fuel meter lighting has dropped by 50% compared to the old metal halide lights. The Valopaa Intelligent LED Lighting System enables even 80% energy savings – and maintaining full quality and brightness of the illumination. The intelligent lighting system compensates the lumen depreciation, thus keeping the same lumen output throughout their lifetime. The operating hours is very long, over 100 000 hours, which decreases the maintenance costs considerably.

Lävistäjä Neste Oil Express -station, Oulu, Finland
Luminaires: VP2321 M12 LED fixtures and VP2321i M12 intelligent LED fixtures